Communication in Political Campaigns (Frontiers in Political Communication)

by William L. Benoit

Publisher: Peter Lang Publishing

Written in English
Cover of: Communication in Political Campaigns (Frontiers in Political Communication) | William L. Benoit
Published: Pages: 292 Downloads: 554
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Subjects:

  • Political Science,
  • Politics / Current Events,
  • Politics/International Relations,
  • Political Process - General,
  • Campaign speeches,
  • Communication in politics,
  • Political campaigns,
  • United States
The Physical Object
FormatPaperback
Number of Pages292
ID Numbers
Open LibraryOL11398148M
ISBN 100820486043
ISBN 109780820486048

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and . Reviews "Perloff's book is one of the few comprehensive analyses of this area, which is becoming an established subfield of political science." —CHOICE " a masterful book examining political communication in America from the vantage points of social scientific and mass communication book is organized in a thoughtful and helpful way, . Book Description: Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Frontiers in political communication, v. 11 Notes Includes bibliographical references (p. []) and indexes. Contents. The nature of political campaigns The functional theory of political campaign discourse The role of medium in campaign discourse.

Political communication scholars Robert E. Denton and Gary C. Woodward’s book Political Communication in America (3rd Ed.) focuses on the roles and functions of communication in politics. The authors argue that modern political campaigns are exercises in communication that are scientific in their research methods and systematic in their. Philosophically, political campaigns are somewhat distinct from “public communication” campaigns. The latter are public service oriented in the sense that the purpose is to benefit society, although the philosophy of what is “good for the public” can be rather biased and self-serving for certain campaign sponsors. NewMedia Campaigns and the Managed Citizen The political campaign is one of the most important organizations in a democracy,andwhetherissue-orcandidate-specific,itisoneoftheleast understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have comeFile Size: 1MB. This book discusses a wide variety of approaches to communicating risk, relevant laws, constraints and ethical issues, and the stages in risk communication plans (including stakeholders and new media), with extensive examples and case studies. Rice, R. E., and C. K. Atkin, eds. Public communication campaigns. 3d ed. Thousand Oaks, CA: SAGE.

Focusing specifically on political communication ethics in the USA, this book brings together a group of works which address ethical concerns related to political communication, including political culture, campaigns, media, advertising, ghostwriting, discourse, politicians .

Communication in Political Campaigns (Frontiers in Political Communication) by William L. Benoit Download PDF EPUB FB2

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.

Offers comparative analyses of campaigns from country to countryCited by: This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication.

Considering campaign media - from television spots and debates to candidate. The unique communication-based perspective extends to the treatment of the relationship between mass media and political candidates or campaigns.

The book differentiates between free media (analyzing the interactive and symbiotic relationship between Ameri­can political campaigns and news media and discussing and exploring the techniques for. Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process.

Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices 5/5(2). This book offers a comprehensive guide to political campaign communication using functional theory as a framework.

An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign : William L.

Benoit. Ground Wars is an important and timely book."—Dennis W. Johnson, author of No Place for Amateurs: How Political Consultants Are Reshaping American Democracy "This is an excellent book that offers unique analysis and insights into an emerging key dimension of electoral campaigning: personalized political communication—that is, communication.

When the first edition of this book was published init was the first book-length study of election campaigns that utilized the principles and practices of speech communication to. NEW MEDIA AND POLITICAL CAMPAIGNS Diana Owen Georgetown University Communication, Culture, and Technology Prospect Street, NW Suite Washington, D.C.

[email protected] [email protected] In Kate Kenski and Kathleen Hall Jamieson, The Oxford Handbook of Political CommunicationFile Size: KB. In Political Communication in American Campaigns, Joseph S.

Tuman provides a comprehensive, clear, and accessible treatment of American campaign rhetoric and argues that modern elections are not really about contests between candidates or political parties; rather, they are more about the competing messages each player in the political process must present to persuade and.

This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in. This book explores Donald Trump’s political communication as a candidate and in the first two years in office.

The 45th US President is dominating the media system and 'building Available Formats: Hardcover eBook. "This is an excellent book that offers unique analysis and insights into an emerging key dimension of electoral campaigning: personalized political communication—that is, communication to voters in person either at the door or on the : Rasmus Kleis Nielsen.

He has published seven books, including Mass Communication and Public Health, as well as the second and third editions of Public Communication Campaigns, and more than journal articles and chapters relating primarily to media effects and health communication. He's served as a campaign design consultant or evaluation researcher on numerous.

In Political Communication in American Campaigns, Joseph S. Tuman provides a comprehensive, clear, and accessible treatment of American campaign rhetoric and argues that modern elections are not really about contests between candidates or political parties; rather, they are more about the competing messages each player in the political process must present to persuade and3/5.

His book covers all aspects of modern political campaigns and provides a history of past campaigns; an excellent text or resource book for any political campaign.?-Choice?Communication Consultants in Political Campaigns: Ballot Box Warriors is a well-written book that is easy to understand, at times entertaining, and always informative 3/5(3).

Political communication(s) is a subfield of communication and political science that is concerned with how information spreads and influences politics and policy makers, the news media and citizens.

Since the advent of the World Wide Web, the amount of data to analyze has exploded, and researchers are shifting to computational methods to study the dynamics of political. political campaign, organized effort to secure nomination and election of candidates for government offices.

In the United States, the most important political campaigns are those for the nomination and election of candidates for the offices of president and vice president. Communication in political campaigns. Benoit, William L. Peter Lang Publishing Inc pages $ Paperback.

Interpersonal communication has always played an essential role within politics and political campaigns. Conversations occurring between individuals, whether in person or through technology, often. Personalized Political Communication in American Campaigns Episode Charlene is in her late thirties, African American, and looking for a job.

Her home is in Bridgeport, Connecticut, a decaying, de-industrialized city with an unemployment rate over 10 percent and about 20 percent of the population living below the poverty line. Although strategic political communication in election campaigns is a broader phenomenon than political parties or campaigns using information and communi- cation strategically to.

Ground Wars: Personalized Communication in Political Campaigns - Ebook written by Rasmus Kleis Nielsen. Read this book using Google Play Books app on your PC, android, iOS devices.

Download for offline reading, highlight, bookmark or take notes while you read Ground Wars: Personalized Communication in Political : Rasmus Kleis Nielsen. Political Communication in Britain is a now established series of nine books, the first of which appeared in the aftermath of the General Election.

This book follows the structure of previous volumes and features commentaries and assessments from the pollsters who monitored voter opinion during the General Election.

In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication d to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social.

Political Campaigns. Media Politics: A Citizen's Guide Book provides the first comprehensive account of the causes and consequences of image-based politics.

Second edition now available. Negative Advertising View advertising manipulations and read an excerpt from Going Negative: How Political Advertisements Shrink and Polarize the Electorate.

James Moran reviews an extensively well-researched and thorough book dealing with every level and stage of political campaigning. Campaign Communication and Political Marketing. Philippe J Maarek. Wiley Find this book at: Google Books Amazon Philippe J.

Maarek’s analysis of the structure and development of political marketing is a thorough, if. The use of the Web in U.S. political campaigns has developed dramatically over the course of the last several election seasons.

In Web Campaigning, Kirsten Foot and Steven Schneider examine the evolution of campaigns' Web practices, based on hundreds of campaign Web sites produced by a range of political actors during the U.S.

elections of, and Digital Political Advertising Plans Are a Must for As we move into the heart of the election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads sinceand the focus on digital political advertising has been slow but growing.

Political Communication Lab. The Political Communication Lab is a research group that includes faculty and graduate students from Stanford University's Political Science and Communication departments who work on large-scale content analysis of news and elite rhetoric, experimental studies of political polarization, and cross-national investigations — spanning more than.

Reviews "Political Campaigns is a strong addition for a series on elections, opinion, and democracy. It will be the ideal resource for many classes on elections and political behavior."--Michael R. Alvarez, Editor of the Oxford Series on Elections, Campaigns, and Democracy "Political Campaigns engages with the literature of political science, takes a social-scientific.

Communications Campaign Best Practices. brings together everything you need, from information on setting a campaign objective to measuring your campaign’s results—and everything in between. Together, these two documents will help you define. your issue and effectively get your message out—and ultimately, help shape how Americans understand.A political campaign is an organized effort which seeks to influence the decision making progress within a specific group.

In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided. In modern politics, the most high-profile political campaigns are focused on general elections and candidates for head of state .Introduction.

The first use of the term “political marketing” has been attributed to political scientist Stanley Kelley in his book on Professional Public Relations and Political Power (Kelleycited under Core Texts, p. 53), in which he describes the growing importance of “the public relations man” () in political campaigns.